The year 2020 has been one of milestones for Michael David Winery. The sixth-generation Lodi, California producer, led by brothers Michael and David Phillips, finished an ambitious winery expansion and visitor experience overhaul, saw its business grow by 12% and donated $100,000 to fund virus research at the University of California, Santa Cruz in conjunction with a new wine project, Going Viral.
Navigating Covid-19 restrictions to maintain momentum in its direct sales and hospitality operations, the business also completed a transformation of its brand lineup and tripled the size of its production facilities. The dramatic transition began in 2018 when it sold Seven Deadly Zins, the number-one selling Zinfandel brand in America, to The Wine Group.
The current reinvigoration is part of a 36-year legacy of innovation, creativity, leadership in promoting Lodi as a quality grape-growing appellation and... Read More